Wick is an SEC-registered investment adviser. Investing involves risk, including possible loss of principal. Past performance is not indicative of future results.

Form ADV Part 2A Brochure.

THEWICK, INC ("Wick"). July 2, 2026.

Item 1. Introduction

  • CRD Number: 342763
  • Address: 500 Paterson Plank Rd, Ste 31506, Union City, NJ 07087
  • Telephone: (201) 578-9203
  • Website: https://thewick.com

This brochure provides information about the qualifications and business practices of Wick. If you have any questions about the contents of this brochure, please contact us at compliance@thewick.com. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority.

Additional information about THEWICK, INC (hereafter "Wick") is available on the SEC's website at www.adviserinfo.sec.gov.

Wick is registered, or is in the process of becoming registered, as an investment adviser with the U.S. Securities and Exchange Commission. Registration with the SEC does not imply a certain level of skill or training.

Item 2. Material Changes

This is the initial Form ADV Part 2A Brochure of Wick. There are no material changes to report at this time. Pursuant to SEC rules, Wick will provide clients with a new or updated brochure, or a summary of material changes, within 120 days after the end of each fiscal year. Wick will also notify clients promptly of material changes as they occur during the year.

Item 4. Advisory Business

Firm Overview

THEWICK, INC ("Wick") is a Delaware corporation that operates as an investment adviser registered with the U.S. Securities and Exchange Commission under the Investment Advisers Act of 1940, as amended (the "Advisers Act"), pursuant to the Internet Adviser Exemption of Rule 203A-2(e). Wick's principal office is located in Union City, NJ. Information regarding ownership and control persons of THEWICK, INC is provided in Part 1 of Form ADV, available online at www.adviserinfo.sec.gov or at www.thewick.com.

Advisory Services

Wick provides discretionary algorithmic investment advisory services to retail investors exclusively through Wick's operational interactive website (the "Platform"). The Platform is the sole channel through which Wick provides investment advice. Wick does not provide advisory services by phone, email, in-person meeting, or any other off-platform channel. Customer support communications through the Platform are limited to technical, billing, and platform-usability matters and do not include investment advice.

Client Questionnaire and Personalization

At account opening, each prospective client completes Wick's Client Questionnaire through the Platform. The Client Questionnaire collects information about the client's investment objective, risk tolerance, income, and net worth. Wick uses that information, together with Wick's risk-level classification of each investment strategy offered on the Platform (a "Strategy"; classified as Low, Medium, or High risk), to help the client identify Strategies appropriate to their risk profile through the Platform's Marketplace. Wick's algorithmic advisory service is generated by Wick's software-based models through the Platform based on the personal information the client supplies through the Client Questionnaire.

Discretionary Execution

Upon Strategy selection, Wick executes trades in the client's designated brokerage account according to the selected Strategy's algorithm. Wick's execution is subject to firm-level risk overlays (including concentration limits, drawdown stops, and volatility ceilings) that may override Strategy signals. Client assets are custodied at the client's designated brokerage; Wick does not hold or custody client assets.

Client Onboarding

Clients access Wick's services through the following onboarding steps: (a) creation of a Wick App Account on the Platform with basic identification information; (b) completion of the Client Questionnaire; (c) review of Form CRS, this Brochure, and Wick's Privacy Notice through the Platform; (d) execution of the Investment Advisory Subscription Agreement and the Limited Discretionary Trading Authorization (LPOA) through the Platform; (e) establishment of a brokerage relationship, either by linking an existing brokerage account at a compatible Designated Brokerage via SnapTrade or by opening a new brokerage account through the Wick platform under Alpaca Securities LLC ("Alpaca") as the broker of record, via Alpaca's white-label Broker API (a "Wick Account"). The Wick Account path is offered as an alternative to, not in lieu of, linking an existing brokerage account. Alpaca conducts the account approval process, including the Customer Identification Program (CIP), Know Your Customer (KYC), and Anti-Money Laundering (AML) processes for Wick Accounts.

Scope Limitations

Wick's advisory services are limited to the algorithmic Strategy service described above. Wick does not provide broader financial planning services (comprehensive tax, estate, insurance, or holistic wealth management planning), does not vote proxies on behalf of clients, and does not provide advice on securities held outside the client's designated brokerage account.

Some advisory Strategies offered by Wick may be designated as Limited-Access Strategies. A Limited-Access Strategy is not displayed in the general Strategy catalog and is discoverable only via a shareable link. The Limited-Access designation affects only the visibility of a Strategy in the catalog; it does not alter the eligibility criteria, Client Questionnaire process, fee schedule, Subscription Agreement, or other terms that govern the advisory relationship.

U.S. Persons and Sanctions Screening

Wick provides advisory services solely to U.S. persons and conducts sanctions screening of each subscriber against lists maintained by the U.S. Treasury Department's Office of Foreign Assets Control ("OFAC") at onboarding and on an ongoing basis. Wick does not onboard subscribers located in jurisdictions subject to comprehensive U.S. sanctions.

Assets Under Management

As of the date of this Brochure, Wick has not yet commenced advisory services to clients. Wick currently has no assets under management. Wick will report assets under management in its first annual updating amendment, due within 90 days of the end of Wick's first fiscal year as a registered investment adviser.

Item 5. Fees and Compensation

Subscription Fee

Wick charges a flat monthly subscription fee (the "Subscription Fee") for advisory services. Wick's Subscription Fee ranges from $10 to $150 per month depending on the Strategy selected. The specific fee applicable to each Strategy is displayed on the Platform prior to enrollment and confirmed in the client's advisory agreement.

The Subscription Fee is:

  • Charged on a monthly basis;
  • Prorated on a daily basis for any partial month in which the Agreement is in effect;
  • Charged to the payment method designated by the client at enrollment (not deducted from the client's linked brokerage account); and
  • Subject to change upon 30 days' prior written notice to the client. Continued use of the Platform following such notice constitutes acceptance of the revised fee.

The Subscription Fee is not deducted from the client's linked brokerage account. It is billed separately to the client's designated payment method. Because the fee is a fixed monthly amount rather than a percentage of assets under management, clients with smaller account balances will pay proportionally more in advisory fees as a percentage of assets than clients with larger balances. Clients should consider this when evaluating the cost-effectiveness of Wick's services relative to their account size. Limited-Access Strategies are subject to the same fee schedule that would apply if the same Strategy were available in the general catalog.

Wick's Subscription Fees are non-negotiable. The fee applicable to each Strategy is uniform across all subscribers of that Strategy. Subscription Fees are charged in arrears on a monthly basis, prorated daily; upon termination, no refund is required because the fee reflects only actual days of service. Clients are billed for any prorated portion through the date of termination.

Subscription Fee Composition

The fee differential across Wick's Strategies reflects differences in the underlying operational costs of running each Strategy. The principal cost components are:

Market data and other third-party data inputs. Strategies vary in the type, frequency, and granularity of market data they consume. Strategies that rely on real-time options chain data, digital asset market data, or other higher-cost data sources carry materially higher data costs than Strategies that rely on standard delayed or daily equity market data. See Item 8 for additional information regarding the third-party data sources used by Wick.

Computational and infrastructure costs. Strategies vary in their compute intensity, including the frequency and complexity of signal generation, the volume of historical data used for ongoing model training and backtesting, and the latency requirements of Strategy execution.

Strategy licensing costs. Strategies developed by third-party Strategy Creators and licensed to Wick under Master Model License and Services Agreements are subject to per-active-subscriber license royalties paid by Wick to the Strategy Creator, as further described in Item 10. Wick does not pay Strategy Creators any base retainer, signing bonus, advance, or minimum guarantee; license-fee economics are purely per-active-subscriber. Strategies developed internally by Wick personnel are not subject to external license royalties.

Wick does not itemize these cost components in the Subscription Fee and does not disclose its gross margin on any particular Strategy. Wick reserves the right to modify the Subscription Fee for any Strategy upon thirty (30) days' prior written notice to the client.

No Performance-Based Fees

Wick does not charge performance-based fees or carried interest. The Subscription Fee is a flat monthly charge regardless of the investment performance of the client's linked account.

Other Costs and Expenses

In addition to Wick's Subscription Fee, clients will incur costs charged by their Designated Brokerage, including:

  • Brokerage commissions and transaction fees on trades executed in the linked account;
  • Platform fees, data fees, or account maintenance fees charged by the Designated Brokerage; and
  • Margin interest, if applicable.

These costs are separate from Wick's Subscription Fee and are paid directly from or charged to the client's linked brokerage account. Wick does not control and is not responsible for the fee schedules of Designated Brokerages. Clients should review the fee schedule of their Designated Brokerage carefully.

No Compensation from Third Parties

Wick does not receive compensation from any third party for recommending a particular brokerage or investment product to clients. Wick pays Strategy Creators a per-active-subscriber license royalty for the use of their algorithmic models, as further disclosed in Item 10.

Wick does not receive any compensation, rebate, revenue share, payment for order flow, securities lending revenue share, cash sweep interest share, signing bonus, or other economic benefit from Alpaca Securities LLC in connection with Wick clients who open Wick Accounts through Alpaca's white-label Broker API. Wick's only revenue source is client subscription fees.

Item 6. Performance-Based Fees and Side-by-Side Management

Wick does not charge performance-based fees or side-by-side management fees. This Item is not applicable.

Item 7. Types of Clients

Wick provides advisory services to retail investors, including:

  • Individual investors maintaining personal brokerage accounts;
  • Joint account holders;
  • Entity clients, including LLCs, corporations, and trusts; and
  • Retirement account holders, including owners of Traditional IRAs, Roth IRAs, SEP IRAs, SIMPLE IRAs, and Rollover IRAs.

Wick does not impose a minimum account size or minimum investment requirement. Clients must have an active brokerage account at a Designated Brokerage that offers API connectivity compatible with the Platform. Certain Strategies may have minimum account funding requirements due to the nature of the Strategy; such requirements are disclosed on the Platform.

Item 8. Methods of Analysis, Investment Strategies and Risk of Loss

Methods of Analysis

Wick's methodology combines an underlying algorithmic Strategy layer (developed by Wick's internal Quant Researcher or by a third-party Strategy Creator under Wick's Strategy Creator (Quant) Policy) with a client-level personalization layer (which uses the client's Client Questionnaire responses to help the client identify Strategies appropriate to their risk profile and to inform firm-level risk overlays applied at execution). Both layers are performed through Wick's software-based models and delivered through the operational interactive website.

At the underlying Strategy layer, Wick uses quantitative and algorithmic methods, which may include:

  • Technical Analysis: Analysis of price, volume, momentum, and other market data to identify trading signals;
  • Statistical and Quantitative Modeling: Application of statistical techniques to historical market data to develop predictive models;
  • Factor-Based Analysis: Exposure to defined risk factors such as momentum, value, or volatility; and
  • Third-Party Licensed Models: Strategies developed by independent Strategy Creators whose models have been licensed for deployment on the Platform (see Item 10).

The analytical methods applied to each Strategy are further described in the Strategy documentation available through the Platform.

Wick's analytical methods rely on market data and other inputs sourced from third-party data providers, exchanges, and other public sources, including but not limited to historical and real-time price, volume, and quote data; corporate actions data; security reference data; and where applicable options chain data and digital asset market data. The integrity, timeliness, and continuity of these data sources are material to Strategy performance. See Risk of Loss (Third-Party Data Risk) below for related risk disclosures.

Investment Strategies

Wick offers a selection of algorithmic trading Strategies accessible through the Platform. Each Strategy has a defined investment objective, asset class focus, signal logic, and risk classification (Low, Medium, or High) that is disclosed to clients prior to enrollment.

Wick currently offers Strategies in the following asset classes (subject to change):

  • U.S. listed equities and equity ETFs;
  • Listed options on equities and equity ETFs, including but not limited to covered calls, cash-secured puts, and defined-risk vertical spreads; and
  • Spot cryptocurrency, limited to digital assets supported by the client's Designated Brokerage and to Strategies designated by Wick as eligible for crypto-asset exposure.

Not all Designated Brokerages support all asset classes. Strategy-specific asset class requirements, including any brokerage approval levels required (such as options trading approval), are disclosed on the Platform prior to enrollment.

New Strategies may be added, and existing Strategies may be modified, suspended, or discontinued at any time. Certain Strategies may be deployed in Limited-Access mode. Wick will notify clients of material changes to active Strategies.

Risk of Loss

Investing in securities involves significant risk of loss, including the potential loss of all principal invested. Clients should carefully consider the following risks before engaging Wick:

Market Risk. The value of securities held in a client's linked account may decline due to general market conditions, economic downturns, geopolitical events, or changes in interest rates or inflation. Wick's Strategies do not eliminate market risk.

Algorithmic Model Risk. Algorithmic trading models are based on historical data and statistical patterns, which may not repeat in the future. Models may fail to perform as expected under market conditions not captured in the historical data used to develop them, leading to unexpected losses.

Third-Party Data Risk. Wick's algorithmic Strategies rely on market data and other inputs sourced from third-party data providers, exchanges, and public sources. Such data may contain errors, omissions, or delays; may be subject to outages or disruptions; and may be adjusted or restated by the data provider. Errors or disruptions in third-party data may cause Wick's Strategies to generate signals or place orders that would not otherwise have been generated. Differences between the historical data used in Strategy development and the real-time data used in live execution may cause Strategy behavior to differ from backtested results. Wick monitors data feed integrity but cannot detect all data errors in real time, and is not liable for losses arising from third-party data issues, except to the extent prohibited by applicable law.

Options Risk. Strategies that involve listed options expose clients to risks that are distinct from, and in some cases materially greater than, those of investing directly in equities or ETFs. Options have a defined expiration date and may expire worthless. Strategies involving the writing (selling) of options may result in losses substantially greater than the premium received and, in the case of uncovered short options, may result in losses that materially exceed the value of any underlying position. Clients must maintain an options-approved brokerage account at the trading approval level required by the selected Strategy.

Cryptocurrency Risk. Strategies that involve spot cryptocurrency expose clients to risks that are not present in conventional securities markets, including extreme price volatility; limited and evolving regulatory oversight; cybersecurity risk at exchanges, brokerages, and custodians; and the risk that a particular digital asset may be determined by a regulator or court to constitute a security or other regulated instrument. Cryptocurrency positions held in client brokerage accounts are generally not protected by the Securities Investor Protection Corporation (SIPC) or insured by the Federal Deposit Insurance Corporation (FDIC).

Technology and System Risk. Wick's services depend on internet connectivity, software systems, and brokerage APIs. Platform outages, software errors, API failures, or connectivity disruptions may prevent orders from being placed or executed in a timely manner, potentially causing losses.

Execution Risk. Orders placed by Wick via API are subject to brokerage execution practices. Execution prices may differ materially from expected prices due to slippage, partial fills, order routing, or market conditions.

Concentration Risk. Certain Strategies may concentrate holdings in specific sectors, market capitalizations, or geographic regions, which may increase the volatility and potential for loss compared to a diversified portfolio.

Liquidity Risk. Securities held pursuant to a Strategy may become illiquid in volatile or distressed market conditions.

Strategy Discontinuation Risk. Wick may modify, suspend, or discontinue any Strategy at any time.

Regulatory Risk. Changes in applicable laws or regulations may affect Wick's ability to operate.

Retirement Account Risk. Clients who link Individual Retirement Accounts ("IRAs") to the Platform should be aware that certain Strategies may not be available for IRA accounts due to margin or prohibited investment restrictions; required minimum distribution obligations remain the sole responsibility of the client; algorithmic trading activity may generate taxable events; and Strategies involving leverage or short positions may generate Unrelated Debt-Financed Income (UDFI). Clients should consult a qualified tax or retirement adviser before linking a retirement account.

Backtested Performance Limitation. Any backtested or hypothetical performance data presented on the Platform is for illustrative purposes only and does not represent actual trading results. Past performance, whether actual or backtested, is not indicative of future results.

Item 9. Disciplinary Information

Wick has no reportable disciplinary history. Neither Wick nor any of its management persons has been the subject of any legal or disciplinary event that would be material to a client's or prospective client's evaluation of Wick, including:

  • No criminal or civil action has been brought against Wick or its management persons by any domestic or foreign court;
  • Wick has not been the subject of any administrative proceeding before the SEC, any other federal regulatory agency, any state regulatory authority, or any foreign regulatory authority; and
  • Wick has not been the subject of any self-regulatory organization proceeding.

Clients may obtain information about Wick's background and disciplinary history through the SEC's Investment Adviser Public Disclosure database at www.adviserinfo.sec.gov (CRD No. 342763).

Item 10. Other Financial Industry Activities and Affiliations

Registrations

Wick is not registered as, nor does it have a pending application to register as: a broker-dealer; a futures commission merchant; a commodity pool operator; or a commodity trading adviser.

Affiliated Entities

Wick does not have material relationships or arrangements with any affiliated investment adviser, broker-dealer, or other financial industry participant that would create a material conflict of interest.

Wick has commercial relationships with third-party market data providers as further described in Item 8. These providers are not affiliated investment advisers, broker-dealers, or other financial industry participants and do not create a material conflict of interest with Wick's clients.

Brokerage Service Provider: Alpaca Securities LLC

Wick has engaged Alpaca Securities LLC as its brokerage service provider for clients who elect to open Wick Accounts through Wick's platform under Alpaca's white-label Broker API. Alpaca is a member FINRA/SIPC broker-dealer. Alpaca operates as a "qualified custodian" within the meaning of Rule 206(4)-2 under the Advisers Act with respect to assets held in Wick Accounts. Alpaca is not a related person of Wick. The commercial relationship between Wick and Alpaca is arms-length.

Wick does not receive any compensation, rebate, revenue share, payment for order flow, securities lending revenue share, cash sweep interest share, signing bonus, or other economic benefit from Alpaca in connection with Wick Accounts opened through Alpaca's Broker API. Wick's only revenue source is client subscription fees.

Third-Party Strategy Creators

Wick licenses certain algorithmic trading models from independent third-party Strategy Creators ("Strategy Creators") pursuant to Master Model License and Services Agreements. Strategy Creators are not affiliated with Wick and are not registered investment advisers. Strategy Creators do not provide investment advice directly to Wick's clients.

Wick pays Strategy Creators a per-active-subscriber license royalty based on the number of active subscribers using the licensed Strategy. Compensation is structured as a per-active-subscriber license royalty only; Wick does not pay Strategy Creators any base retainer, signing bonus, advance, minimum guarantee, or other fixed component, and compensation is not structured as a share of assets under management or performance-based pay.

This arrangement creates a potential conflict of interest: Wick may have a financial incentive to favor Strategies from Strategy Creators whose royalty arrangements are more attractive. Wick addresses this conflict by applying objective performance and risk standards to all Strategy selection and retention decisions, and by disclosing this arrangement to clients.

Wick is solely responsible for all investment advisory services to clients, all regulatory compliance obligations, and all client disclosure obligations with respect to Strategies deployed on the Platform, regardless of whether the underlying model was developed internally or licensed from a Strategy Creator.

Strategy Creators may also engage in promotional activity on Wick's behalf, as further described in Item 14. Where applicable, the conduct of such promotional activity is governed by a Marketing Rule Promoter Addendum to the Master Model License and Services Agreement.

Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading

Code of Ethics

Wick has adopted a written Code of Ethics (the "Code") pursuant to Rule 204A-1 under the Advisers Act. The Code applies to all of Wick's supervised persons and requires them to:

  • Act with integrity, competence, and in the best interests of clients;
  • Comply with applicable federal securities laws;
  • Avoid actual and potential conflicts of interest with clients;
  • Pre-clear personal securities transactions in initial public offerings and limited offerings as required by the Code; and
  • Promptly report violations of the Code to Compliance.

Access persons (as defined in the Code) submit an Initial Holdings Report within 10 days of becoming an Access Person and an Annual Holdings Report thereafter. Wick collects ongoing transaction data via duplicate broker statements and confirmations under Rule 204A-1(b)(3)(iii) rather than requiring separate quarterly transactions reports.

A copy of Wick's Code of Ethics is available to clients and prospective clients upon request. Please contact compliance@thewick.com.

Retirement Account Fiduciary Disclosure

When Wick provides investment advice with respect to a client's Individual Retirement Account (IRA), Wick acts as an investment advice fiduciary within the meaning of Section 4975 of the Internal Revenue Code and the Department of Labor's regulatory framework for investment advice fiduciaries. Wick's compensation for managing IRA assets is the flat monthly Subscription Fee, which does not vary with account performance or size. Wick does not provide advice regarding rollovers from employer-sponsored retirement plans to IRAs. Wick relies on PTE 2020-02 to the extent applicable to its receipt of compensation in connection with IRA management.

Participation or Interest in Client Transactions

Wick does not trade for a proprietary account. To the extent that Wick's supervised persons, in their personal accounts, trade in securities that are also traded by Wick's algorithm on behalf of clients, such transactions are governed by Wick's Code of Ethics, including pre-clearance requirements for IPOs and Limited Offerings, restrictions on front-running and trading on material non-public information, and reporting obligations. Compliance reviews personal trading records to ensure client interests are not disadvantaged.

Item 12. Brokerage Practices

Brokerage Paths

Wick offers clients two paths to establish a brokerage relationship for purposes of the Wick advisory service:

(a) Linked Brokerage Account. Client maintains a brokerage account at a compatible Designated Brokerage of the client's choosing (including, where compatible, Charles Schwab, Fidelity, E*TRADE, Robinhood, Interactive Brokers, and other brokerages) and links that account to the Wick platform via API. Under this path, Wick does not select, recommend, or have any financial relationship with any specific brokerage firm.

(b) Wick Account (white-label via Alpaca Broker API). Client elects to open a new brokerage account through the Wick platform with Alpaca Securities LLC ("Alpaca") as the broker of record. Alpaca conducts the account approval process (including CIP, KYC, and AML) and provides clearing, custody, settlement, recordkeeping, account statements, trade confirmations, tax forms, and other broker-dealer services to the Wick Account holder. Wick remains the investment adviser of record.

The two paths are alternatives. Not all Designated Brokerages support all asset classes offered by Wick. Listed options and spot cryptocurrency require specific brokerage capabilities.

Wick does not receive any compensation, rebate, revenue share, payment for order flow, securities lending revenue share, cash sweep interest share, signing bonus, or other economic benefit from Alpaca or from any other brokerage.

Best Execution

Wick seeks to obtain best execution for clients consistent with the nature of API-based algorithmic execution and the capabilities of the client's Designated Brokerage. For Linked Brokerage Accounts, Wick's best-execution obligations are limited to the process of accepting the client's choice of brokerage. For Wick Accounts at Alpaca, Compliance conducts an annual review of Alpaca's execution quality as part of Wick's annual compliance review.

Aggregation of Orders

Wick may submit trades in multiple client accounts following the same Strategy simultaneously. All accounts following the same Strategy will receive the same directional signals; however, execution prices may vary by account depending on the Designated Brokerage, prevailing market conditions at the time of execution, and order routing.

Soft Dollars

Wick does not participate in any soft dollar arrangements.

Item 13. Review of Accounts

Wick monitors client accounts on an ongoing basis through the Platform. Automated monitoring includes real-time review of order status, account connectivity, and trading activity in client linked accounts; review of account performance against the selected Strategy's expected profile; review of realized risk metrics against firm-level thresholds; and detection of trading anomalies. Automated alerts are generated for rejected, partially-filled, or anomalous orders, and for material deviations from expected performance or risk parameters.

Clients may update their Client Questionnaire responses at any time through the Platform. Clients may change Strategy selection, impose reasonable investment restrictions, or terminate the advisory relationship at any time through the Platform.

Compliance conducts periodic supervisory reviews of client accounts and trading activity to confirm that Wick's algorithms are operating as intended, that trading activity is consistent with each client's selected Strategy, and that there are no material errors or anomalies. Ad hoc reviews are triggered by automated anomaly alerts, material market events, or reported client concerns.

Clients receive portfolio performance information and account data through the Platform. Wick does not issue separate written account statements. Clients should rely on account statements and trade confirmations issued by their Designated Brokerage as the authoritative record of their account activity and holdings.

Item 14. Client Referrals and Other Compensation

Economic Benefits from Non-Clients. Wick does not receive any economic benefit from any person or entity that is not a client of Wick for providing investment advice or other advisory services to clients.

Waitlist User Referrals. Wick operates a waitlist referral program under which prospective subscribers may advance their position on Wick's waitlist by referring other prospective subscribers. The benefit conferred is non-cash and is limited to placement in the queue for access to Wick's services. No cash, fees, or other compensation is paid to prospective subscribers who participate in the referral program.

Compensated Promoter Arrangements. Wick engages compensated third parties to promote Wick's advisory services under written promoter agreements. Promoters fall into two categories: Strategy Creators (defined in Item 10), who may promote Wick and benefit indirectly through their per-active-subscriber license royalty; and third-party Promoters (digital content creators, podcasters, newsletter publishers, brand ambassadors, and other endorsers) compensated under written Promoter Agreements. Compensation structures may include per-active-subscriber payments, fixed campaign fees, ongoing retainers, affiliate-link revenue shares, or in-kind compensation.

Wick's arrangements with Strategy Creators (when promoting) and Promoters are subject to Rule 206(4)-1 under the Advisers Act (the "Marketing Rule"). The compensation creates a conflict of interest because compensated parties have a financial incentive to recommend Wick regardless of whether Wick's services are suitable for any particular prospective subscriber. Wick addresses this conflict by:

  • entering into a written promoter agreement (or Marketing Rule Promoter Addendum, in the case of Strategy Creators) with each compensated party that establishes content standards and disclosure obligations;
  • requiring that each endorsement of Wick include clear and prominent disclosure that the compensated party is or is not a current Wick client, that the party is compensated by Wick, and the material conflicts of interest arising from the compensation arrangement;
  • screening each compensated party for disqualifying disciplinary events before engagement and on a periodic basis thereafter;
  • reviewing promotional content for compliance with the Marketing Rule; and
  • maintaining records of promoter agreements, compensation, and material communications as required by Rule 204-2 under the Advisers Act.

Compensated parties are not employees or supervised persons of Wick and do not provide investment advice on behalf of Wick.

Solicitor Arrangements. Wick does not participate in any solicitor arrangements subject to former Rule 206(4)-3 under the Advisers Act, which was rescinded effective November 4, 2022, and replaced by the Marketing Rule.

Item 15. Custody

Wick does not have custody of client assets. All client assets are held by the client's Designated Brokerage. Wick does not receive client funds or securities and does not have the ability to withdraw, transfer, or otherwise access client assets except for the purpose of placing trades within the linked account pursuant to the client's subscription agreement.

Clients should receive account statements directly from their Designated Brokerage and are encouraged to review such statements carefully for accuracy.

Item 16. Investment Discretion

Wick exercises discretionary investment authority over client brokerage accounts pursuant to a Limited Discretionary Trading Authorization (LPOA) executed by each client through the Platform. Wick's discretion is exercised through the Platform to execute the client-selected Strategy's algorithmic signals in the client's designated brokerage account, subject to Wick's firm-level risk overlays. Clients do not direct individual trades.

Clients may impose reasonable investment restrictions by providing instructions to Wick through the Platform. Wick reserves the right to decline to accept restrictions that would prevent Wick from implementing a Strategy as intended or that would result in a portfolio inconsistent with the client's stated objectives.

Clients may revoke the LPOA and terminate the advisory relationship at any time through the Platform.

Item 17. Voting Client Securities

Wick does not vote proxies on behalf of clients. Clients retain full authority to vote all proxies for securities held in their linked accounts. Proxy materials will be forwarded directly to clients by their Designated Brokerage or the relevant transfer agent.

Item 18. Financial Information

Wick does not require prepayment of advisory fees of more than $1,200 per client six months or more in advance. Accordingly, Wick is not required to include a balance sheet with this Brochure.

Wick has no financial condition that is reasonably likely to impair its ability to meet contractual and fiduciary commitments to clients.

Wick has not been the subject of a bankruptcy petition at any time during the past ten years.

THEWICK, INC. Form ADV Part 2A Brochure. July 2, 2026. CRD No. 342763. See also our Form CRS Client Relationship Summary. Questions: compliance@thewick.com.